SELLING YOUR PROPERTY? ASK A CENTURY 21 EXPERT.

You could sell your home yourself. Or you could do it faster, with less effort and without losing precious time by calling on an experienced real estate expert who knows the market prices in your neighborhood. He knows the surrounding area and is there for you every step of the way both in words and deeds. He takes all your wishes into account and makes sure the sale proceeds stress free.

 

Even if you are only just thinking about selling your home, it can be useful to exchange thoughts with your CENTURY 21 real estate agent.

 

 

SELLING YOUR PROPERTY IN 6 STEPS

 

 Choose your real estate agent

 Compile a marketing plan

 Set your price

 Show off your home's best side

 Negotiating

 From sales agreement to notarial deeds

 

 

 

 


STEP 1: Choose your real estate agent 

 

  • They know your home’s neighborhood the best and know which properties are for sale or have been recently sold. In other words, choose a real estate agent in your area.
  • They have access to a whole network for reaching as many potential buyers as possible.
  • They have lots of properties in their portfolio, which in turn attracts a lot of buyers.
  • They have a large client database with many potential buyers.
  • They place regular advertisements in newspapers, in magazines and on the internet.
  • They have an easy-to-use website with many listings.
  • Their office is well located so potential buyers can easily drop in.
  • They offer obligation-free and personal advice.

 

 A CENTURY 21 real estate agent: no unpleasant surprises

  • A unique CENTURY 21 Quality Guarantee
    CENTURY 21 clarifies its promise with 14 concrete pillars that light the way throughout the entire sales process, including:
    • Setting up a clear market analysis of the sales conditions,
    • Advertising your home,
    • Financial screening of potential buyers,
    • Regular status reports,
    • Follow up of the sale up to and including the signing of the deeds at the notary.

 

  • Professional support from A to Z
    The legal and financial context surrounding the sale of real estate is far from straightforward: soil certificates, right of first refusal, duty to inform, electricity certificate… Your CENTURY 21 real estate agent is happy to guide you over the administrative hurdles. They bring buyers and sellers closer together in an atmosphere of mutual respect. They work hard to find the right buyer for your property and the right property for the buyer. As a seller, the sales process may incite a lot of emotions from your side. Even here, your CENTURY 21 real estate agent is happy to help. His advice is based on experience and will bring an objective, neutral perspective to your property in order to sell it under the best possible terms.

 

  • Exclusivity is an advantage
    Some owners are convinced that they will get results quicker by letting several estate agents sell their home. In fact, it is the opposite: properties sold under a non-exclusive contract are sold, on average, under the initial price and take longer to sell.
    Potential buyers closely follow which properties appear on the market. An abundance of ‘For Sale’ signs or advertisements from different real estate agents for the same property creates a cheap image. It comes across as though you want to sell as quickly as possible and sell at any cost. Buyers often play real estate offices out against each other in an effort to influence the price. The moment a buyer wants to make an offer, the situation becomes even more complex. How can you know which real estate agent attracted the buyer in the first place? The uncertainty can have a negative effect on the sales price. Conclusion: to sell your home quickly and at the best price, go for just 1 real estate agent.

 

  • CENTURY 21, N°1 in Belgium and worldwide
    With around 7 700 offices and 120 000 people in more than 66 countries, CENTURY 21 is the world’s largest real estate organization. Since its inception in Belgium, more than 160 offices have joined the CENTURY 21 organization. Each and every one of them brings a wealth of experience and an extensive knowledge of the local market to the table. They also use the structure of their organization to your maximum advantage.

 

  • Professional, through and through
    Permanent training is one of the main reasons behind CENTURY 21’s global success. CENTURY 21 office managers and employees are familiar with every aspect of their profession. You are always working with the best informed and best trained people. CENTURY 21 courses allow managers and employees to evolve with the market:
    • What are the owner’s concerns when selling his property?
    • How can we best support them?
    • What are the precise needs of the buyer?
    • How are the interests of buyers and sellers best brought together?

Other courses cover the constantly changing technical aspects of the sales process - knowledge that can be of real use to you as well.

 

  • Supply and demand
    CENTURY 21 currently has more than 6 500 properties on offer in the Benelux. Its equally extensive client database ensures that properties are sold quickly and at realistic prices. Thanks to the unique CENTURY 21® System, the CENTURY 21 offices are well versed in the needs and financial possibilities of potential buyers. Whenever a property is put up for sale, the real estate agents immediately contact the right potential buyers. In other words, supply and demand are in perfect harmony with one another.

 

Would you like an obligation-free estimate of your property or a meeting with a CENTURY 21 real estate agent in your neighborhood? Send us your details and we will contact you as soon as possible.

 

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STEP 2: Compile a marketing plan

 

Or better still, ask your CENTURY 21 real estate agent to propose a marketing plan for you.

 

To that end, your CENTURY 21 real estate agent combines efficiency with discretion: telephone contacts with potential buyers from the client database or other interested parties, networking, answering questions and providing information, etc. In addition, he will do everything in his power to put your property under the spotlight: a sign in the office window and on the property, an advertisement on the www.century21.be website or via other media, etc.

 

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STEP 3: Set your price

 

If you sell your property under the market value, you might sell it quicker, but you will be missing out on part of the possible returns. Set your price higher than the going rate and many potential buyers will lose interest. It results in a lot of time wasted and extra costs.

 

Your CENTURY 21 real estate agent knows the sale price of recently sold properties in your area and is in constant touch with the evolution of the market. They are therefore best placed to advise you on setting the right price for your property.

 

A few factors which determine the price of your property:

  • Location: a popular neighborhood in high demand can increase the market value.
  • Condition: a well maintained property is worth more in the eyes of the buyer.
  • Furnishings: if your property has specific elements such as a hobby space or Jacuzzi, this can affect the price.
  • The price per m²: the average land prices per m² in your area also affect the market prices.
  • Accessibility: good accessibility can be worth a lot of money these days.

 

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STEP 4: Show your home’s best side

 

Ask advice from your CENTURY 21 real estate specialist. They have what it takes to show off your property at its best and coordinate visits.

 

A few golden rules for preparing your property for visitors: 

  • Clean up: give your house a thorough clean to set the right tone!
  • Neat and tidy: tidy up, put unnecessary things away and freshen up the remaining items.
  • Repair, repaint and replace, e.g. cracks in the walls, the door bell, stains, light switches, etc.
  • Appeal to a broad public: make sure everything is as neutral as possible by, e.g., avoiding extravagant colors on the walls.
  • Take care of your garden and driveway: they are the first things buyers see.
  • From a house a home: create a relaxed and inviting atmosphere with such things as flowers, light, music, etc.

 

On the actual open house days: 

  • Make sure the home is at a pleasant temperature.
  • Use accent lighting: a fireplace, lamps, spots, etc.
  • Open curtains and shutters if the view is worth it.
  • In winter, show photos of the garden in full bloom.
  • Atmospheric elements such as a fireplace, flowers, the smell of coffee or cake all help visitors feel at home.
  • Leave things to your CENTURY 21 advisor when visitors arrive. He is trained for it.
  • Let the dog out or tie him up when there are visitors. Some people are scared of pets.

 

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STEP 5: Negotiating

 

This is one of the most important negotiations of your life. Your CENTURY 21 real estate agent is an experienced negotiator. You can be absolutely sure he will help sell your home under the best possible terms.

 

A few tips: 

  • Start with a realistic asking price: too high a price will turn buyers away. Your CENTURY 21 real estate agent can help.
  • Your CENTURY 21 real estate agent know what is important to the buyer and conducts negotiations accordingly.
  • Be prepared to compromise: aim for a win-win situation with the buyer.

 

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STEP 6  From sales agreement to notarial deeds

 

Your CENTURY 21 real estate agent guides you through the entire process. From signing the preliminary sales agreement to the notarial deeds, he can help you with all the formalities and provide answers to all your questions.

 

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